Tornado Launch
2009 will be remembered as the year in which a unique phenomenon appeared on the market – a mixture of swirling taste, stunning appearance and unshakable force, which scatters all its competition on the salty snacks’ shelf – TORNADO Ryderz. The corn snack for the people with ideas, which are to shake the world. People who attract everyone to themselves in the hurricane of their own energy and uniqueness.
The message, addressed to the true TORNADO Ryderz, is Twisted ONLY, which directly declares a position of pretentiousness and rejection of the rules. Its main purpose is breaking the frame, which people are put in, and arranging one new, unique scenery.
For a Ryder everything is important – how you look, what you eat, how the food that you eat looks. All of that is recreated in the video of the brand.