Bruschette Maretti make a powerful comeback with an improved product, new flavours, upgraded packaging, and consistent communication update.

After three years of successful market presence the Bruschette Maretti brand has been completely renewed in order to meet the ever-changing consumer needs and requirements. Ital Food Industry AD has made an all-embracing upgrade of the brand, thus, making it stand out even more convincingly from the competition. This re-launch will undoubtedly drive further the rapid growth of the bread chips category.

One of the main reasons why Bruschette Maretti enjoy such a wide popularity is the fact that the product is in line with the current market trends towards healthy eating. As the small rounds are baked and not fried they are much healthier than traditional snack items. After the re-launch the bread crisps are with an improved texture for a more deliciously crunchy taste. Furthermore, existing flavours are upgraded and new ones are introduced for a complete selection of finest ingredients.

	Mixed Cheese	Mixed Vegetables	Mushrooms and Cream	Tomato, Olives and Oregano	Spinach and Cheese

The new graphic design of the packaging creates a paper-bag impression that dramatically improves in-store impact and allows consumers to easily identify Bruschette Maretti on-shelf. The new look of the brand is a huge step forward in the development of the salty snacks category in the region and is very likely to set a new trend towards authenticity and eco-appeal of the packaging.