My Motto Launch

Already with its launch in the beginning of 2009 My Motto stands out from the bunch of traditional chocolate wafers and desserts available on the market with its innovative image as well as its unique “x2”-product concept: 2 types of fluffy cream – cocoa and vanilla, 2 appetizing colours, 2 pieces in a pack.

My Motto provokes young people to express themselves because it is a modern brand with distinctive individuality which perfectly matches their style. With its slogan “LIVE DOUBLE!” My Motto motivates them to live x2.

The Brand’s impressive television commercial with its provocative plot definitely makes a powerful impact on demanding young consumers.