Maretti Re-launch

In 2008 the Maretti brand experienced its first re-launch - including product portfolio refresh, packaging design upgrade along with a consistent communication update. In order to follow the latest market trends, better suit the growing customers' requirements and stand out even more convincingly from its competitors, the Maretti brand  evolved accordingly in several key aspects.

Apart from the overall product recipe improvements, an even better selection of flavours was introduced. The unique combinations of fresh vegetables and premium cheese sorts together with the crispy bread texture provide a genuine delight all through the day.

	Mixed Cheese	Mixed Vegetables	Mushrooms and Cream	Tomato, Olives and Oregano	Spinach and Cheese

The "paper-bag" styling of the packs clearly differentiates the renewed range from the competition, thus ensuring an outstanding in-store presence.

To better guide the consumer to Bruschette Maretti new range an attractive set of point-of-sales materials was created - imposing displays, stylish posters, wobblers and price tags.

                                                                    
The TV story of Bruschette Maretti receives the admirations of the audience.

The narrator is taking us to a colorful market to reveal the secret of Bruschette Maretti’s superb taste…

His young apprentice Luiggi demonstrates an undisguised affection for charming young ladies that nourishes his interest in preparing Bruschette Maretti.

Click here to see the TV commercial

The campaign properly delivers a simple key message:

Bruschette Maretti are so seductively delicious because they are made from carefully selected ingredients, and most importantly, they are prepared with love.

The new slogan of the brand “Un’ amore grande” translates the emotion and care put into Maretti’s preparation, on the one hand, and bespeaks the emotional bonding between the Maretti brand and its consumers, on the other.Your browser may not support display of this image.