Kubeti & Beer

The Kubeti & Beer concept is a natural follow-up of the Kubeti Party concept. Beer, being the most widely spread party drink, turns out to be a perfect match for the small deliciously flavoured rye cubes.

Click here to see the TV commercial

Under this communication platform two new flavours, closely associated with beer, were included in the portfolio - hot dog and barbecue. Furthermore, a new package sizing was introduced in order to encourage the sharing consumption occasion. The concept's name, Kubeti Beer Pack, unambiguously stated the main purpose of this new format.

	Barbecue	Hot Dog	Hot Dog Beer Pack	Chicken Beer Pack

The Kubeti & Beer campaign is heavily supported below the line with PR activities, beer fests sponsorships and attractive point-of-sale materials.